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Duratire Direct – Privacy Policy

Duratire Direct ("Duratire Direct," "we," "our," or "us") operates www.DuraTireDirect.com (the "Website").

This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our Website or make a purchase.

By using this Website, you agree to the terms of this Privacy Policy.

Information We Collect

We collect information to process orders, improve your experience, and operate our business.

Information You Provide

When you use our Website, we may collect:

  • Name
  • Email address
  • Billing and shipping address
  • Phone number
  • Payment information

This information is used to process transactions, fulfill orders, and communicate with you.

Account Registration

When placing an order or creating an account, you may be required to provide contact and account information.

You are responsible for maintaining the confidentiality of your login credentials. Duratire Direct is not responsible for unauthorized access resulting from failure to protect your account information.

Payment Processing

Payment information is collected and securely transmitted to third-party payment processors for authorization and completion of transactions.

Duratire Direct does not store full payment card details on our servers.

How We Use Your Information

We use your information to:

  • Process and fulfill orders
  • Send order confirmations and shipping updates
  • Provide customer support
  • Improve Website functionality and user experience
  • Communicate promotional offers if you opt in
  • Detect and prevent fraud or unauthorized activity

Cookies, Tracking, and Advertising

Duratire Direct uses cookies and similar technologies to enhance your experience, analyze Website performance, and support advertising efforts.

These technologies may be used for:

  • Shopping cart and checkout functionality
  • Account session management
  • Website analytics and performance tracking
  • Personalized advertising and remarketing

You can manage your cookie preferences at any time through our cookie consent banner. Disabling certain cookies may impact Website functionality, including the ability to complete purchases.

Analytics and Advertising

We may use third-party services, including but not limited to:

  • Google Analytics
  • Google Ads
  • Meta (Facebook and Instagram) Ads
  • Email marketing platforms such as Klaviyo

These providers may use cookies, pixels, and similar technologies to collect information about your interactions with our Website and deliver relevant advertising.

Information Sharing

We do not sell your personal information in the traditional sense.

We may share your information with:

  • Payment processors
  • Shipping carriers and fulfillment providers
  • Email and marketing service providers
  • Analytics and advertising partners
  • Customer support platforms

These parties are authorized to use your information only as necessary to provide services on our behalf.

We may also disclose information:

  • To comply with legal obligations
  • To protect our rights or prevent fraud
  • In connection with a business transaction such as a merger or acquisition

Product Safety and Recalls

In the event of a product recall, we may share your contact information with manufacturers or regulatory bodies to ensure consumer safety.

External Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices of those sites.

Customer Reviews

If you submit a review:

  • You grant Duratire Direct the right to use, display, and reproduce your content
  • Reviews may be used in marketing materials
  • Personal contact information will not be publicly displayed

Data Security

We implement reasonable technical and organizational safeguards to protect your information.

However, no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security.

Children’s Privacy

Our Website is not intended for children under 13.

We do not knowingly collect personal information from children. If such data is identified, it will be removed.

Your Choices

You may:

  • Opt out of marketing emails using the unsubscribe link
  • Manage cookies through our consent banner
  • Contact us to update or correct your information

You will still receive transactional communications such as order confirmations and shipping updates.

California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect
  • Request access to your data
  • Request deletion of your data
  • Opt out of the sale or sharing of personal information
  • Not be discriminated against for exercising your rights

Categories of Information Collected

We may collect the following categories:

  • Identifiers such as name, email, IP address
  • Customer records such as billing and shipping details
  • Commercial information such as purchase history
  • Internet activity such as browsing behavior

How to Exercise Your Rights

You can submit a request by:

Only you, or an authorized representative, may make a verifiable request related to your personal information.

We will verify your identity before processing your request.

Responses are typically provided within 45 days.

Do Not Sell or Share My Personal Information

Under applicable privacy laws, you may have the right to opt out of the sale or sharing of your personal information.

Duratire Direct does not sell personal information in the traditional sense. However, certain data sharing related to advertising and analytics may be considered “sharing” under California law.

To exercise your right to opt out, you may:

  • Adjust your preferences through our cookie consent banner
  • Email us at [email protected]

We will process verified requests in accordance with applicable laws.

Interest-Based Advertising Opt-Out

You may opt out of certain interest-based advertising through the following tools:

Please note:

  • These tools are browser-specific
  • They may not cover all tracking technologies used on our Website
  • You may need to opt out separately on different devices and browsers

Changes to This Policy

We may update this Privacy Policy at any time. Changes will be posted on this page with an updated effective date.

Your continued use of the Website constitutes your acceptance of those changes.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

https://www.duratiredirect.com/contact-us.html
Email: [email protected]

Effective Date

04/17/2026